We hear it all the time in medicine: treat the cause, not the symptom. The saying holds true in government as well when it comes to a lack of citizen engagement. Public organizations have spent a lot of money over the last decade to implement technology designed to try to get an increasingly distracted and physically absent citizenry to participate in local government. But what if the lack of citizen engagement was a symptom?
Join us on April 29th at 1PM EDT / 11AM MDT as we partner with Granicus to discuss how technology has the potential to enhance citizen interactions and community engagement from the inside out.
Granicus Vice President of Marketing, Michael Ashford, will lay out a case for how governments can solve their citizen engagement questions by first addressing internal process improvements and focusing on end goal measurements, not means. He will be joined by PublicStuff Vice President of Sales, Trevor Clark, to address how internal change management strategies can impact resident adoption of community engagement tools.
Register for the webinar here.
